The COBRA Group
Formed in 2006 through the amalgamation of six companies, creating an insurance business that provides a wide range of services for its Network members, agents and clients.
The Group’s strength lies in its ability to negotiate improved terms with its insurer partners, which leads to greater retention rates with existing clients and reduced overall operating costs.
Critical mass in our industry is vital to sustain a competitive position. Our goal is to develop nationally both organically and through acquisitions, but in doing so recognise that whilst the revenues generated from the acquisition cover its costs, the true value exists in the people that operate it.
In any organisation, the human resource is the most important of all and in targeting our acquisitions the overriding buying decision revolves around the harmonisation of culture and the need to ensure that the necessary complementary skill sets exist to execute the COBRA strategy. Only by focusing on this will we secure the entrepreneurial energy and local knowledge to maximise the potential for all.